From shopping in the New Town to sightseeing in the Medina, here’s a taste of the sensory feast that makes up magical Marrakech

1. EAT & DRINK Restaurant and bar Kechmara in the New Town, Guéliz, is where local hipsters gather for a strong espresso or a sunset cocktail on the canopied terrace, or a healthy salad or artisan burger. 3 rue de la Liberté (+212 [0]5 24 42 25 32)


2. RELAX Shaded by day and ambiently lit at night, the private courtyard of the Mandarin Pool Villa at Mandarin Oriental, Marrakech is adorned with a luxurious heated pool, hot tub and sunbathing area – a million miles from the bustling Medina nearby.


3. SIGHTSEE The pristine sandstone Koutoubia Mosque, with its band of turquoise tiles and Moorish arches, sits in the Medina quarter not far from vibrant Jemaa El Fna Square, its landmark 77-metre-high minaret pinpointing its location from afar.


4. BUY Morocco is the place to pick up artisan floorcoverings. Kulchi's Cassandra Karinsky and Soufiane Zarib have curated a tasteful, 2,000-strong collection of vintage Berber rugs, hand-picked throughout the country, alongside their own-design modern kilims. Their two showrooms are in neighbouring romantic riads deep in the Medina, so visits are by appointment only, and they will ship your buys back home. (+212 [0]6 39 22 12 59)


5. STAY The exquisitely decorated living rooms of both the Mandarin and Oriental Pool Villas at Mandarin Oriental, Marrakech are showcases of Berber craftsmanship and contemporary design, creating a divine oasis with a sense of place.


6. VISIT French-born handbag designer Laetitia Trouillet has opened a shop in the New Town (adding to her Medina premises). From fashionable leather fringing to beach-ready terrycloth and patchwork one-offs, Lalla is a trove for bag lovers and practical souvenir hunters. All materials and leathers are sourced in Morocco and the goods handmade by local craftsmen in the Marrakech atelier. 35 boulevard El Mansour Eddahbi (+212 [0]5 24 44 72 23)


7. VIEW The eponymous Parisian owner of David Bloch Gallery is one of a cluster of progressive gallerists in the New Town. He represents artists from America and Europe, and currently has two homegrown talents, with artistic directions in kinetic and optical art, calligraphy and abstraction. 8 rue des Vieux Marrakechis (+212 [0]5 24 45 75 95)


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