Our mission is to completely delight and satisfy our guests. We are committed to continual improvement, to making a difference every day and to being the best.

Our guiding principles underpin everything that we do on a daily basis, ensuring that we operate to the highest possible standards.


Delighting our guests 

We are committed to exceeding guest expectations by surprising them with our ability to anticipate and fulfill their wishes.

Delighting our colleagues

We value each colleague and provide a caring, motivating and rewarding environment for all. We bring out the best in our people through effective training and personal development, enabling a fulfilling career with the Group.

Becoming the best

We intend to be an innovative leader in the luxury hospitality industry. We will continually improve our service delivery, as well as the quality of our products and facilities, ensuring we appeal to a multi-generational audience.

Working together

We emphasize the importance of teamwork and treat each other with mutual respect and trust. By working together cooperatively, we all contribute to the Group’s success.

Acting with responsibility

We maintain integrity, fairness and honesty in all our internal and external relationships. We support initiatives that improve the environment and are responsible members of our communities.



Corporate Social Responsibility